Worked case · Controlled response · 12 figures

Policy-selected outcomes

Account for selection and counterfactuals

Figure 01 / 12

Start with the assigned population

Start with the assigned population — Policy-selected outcomes. Count; synthetic experiment. Exact values are in the figure data below.
Count; synthetic experiment

This teaching experiment assigns 7,900 eligible units to comparison and 7,900 to treatment. The units are eligible users. Mandatory controls are outside the experimental choice. Eligibility and assignment are defined before observing outcomes.

Figure data and text version
Assigned armUnits
Comparison7,900
Treatment7,900

A declined transaction has no observed approved outcome. Comparing only approved transactions can confuse changes in selection with changes in underlying risk.

Define the counterfactual and use an evaluation design whose assumptions support the claim.

All amounts, rates, capacity limits, and outcomes in this case are synthetic. The three conditions are separate assumptions for comparison. A better result in the response condition is not measured proof that the proposed control causes that improvement. The figures expose the calculation and its limits; a real deployment needs its own evidence.

Read the result

The comparison arm has 704/7900 adverse outcomes (8.91%) and the treatment arm has 461/7900 (5.84%). The absolute difference is -3.08 percentage points, with an illustrative large-sample 95% interval from -3.89 to -2.26. Interpretation depends on assignment integrity, outcome maturity, independence, and the actual decision being evaluated.

Model inputs and calculated values

Inputs below are the case-specific values. Each figure states the condition-specific assumptions and units used in its calculation. Calculated values are rounded for display.

InputValue
population15,800
clusterSize8
correlation0.065
rate0.081
Calculated valueResult
n15,800
nc7,900
nt7,900
yc704
yt461
effect-0.0308
lower-0.0389
upper-0.0226
clusterSize8
icc0.065
effectiveN10,859.1065
Figure 02 / 12

Retain events and nonevents in both arms

Retain events and nonevents in both arms — Policy-selected outcomes. Count; binary outcome over one fixed window. Exact values are in the figure data below.
Count; binary outcome over one fixed window

The defined adverse outcome occurs 704 times in comparison and 461 times in treatment. Each row includes every assigned unit under this complete-outcome illustration. Omitting nonevents or unresolved cases changes the denominator and the estimand.

Figure data and text version
Assigned armAdverse outcomeOther outcome
Comparison7047,196
Treatment4617,439
Figure 03 / 12

Absolute and relative effects answer different questions

Absolute and relative effects answer different questions — Policy-selected outcomes. Observed synthetic rates. Exact values are in the figure data below.
Observed synthetic rates

Treatment minus comparison is -3.08 percentage points. The relative change is -34.52% when the comparison rate is nonzero. A percentage-point difference and a percentage change must not share the same label.

Figure data and text version
MeasureValueUnit
Comparison rate8.911Percent
Treatment rate5.835Percent
Absolute difference-3.076Percentage points
Relative change-34.517Percent of comparison rate
Figure 04 / 12

Each arm’s rate has sampling uncertainty

Each arm’s rate has sampling uncertainty — Policy-selected outcomes. Percent; Wilson score intervals. Exact values are in the figure data below.
Percent; Wilson score intervals

The 95% Wilson intervals are [8.30, 9.56]% and [5.34, 6.37]%. These intervals use independent Bernoulli sampling assumptions. Shared customers or merchants can violate that independence and require an appropriate clustered analysis.

Figure data and text version
ArmObserved %Lower 95%Upper 95%
Comparison8.9118.3039.56
Treatment5.8355.346.374
Figure 05 / 12

Uncertainty in the difference

Uncertainty in the difference — Policy-selected outcomes. Percentage points; treatment minus comparison. Exact values are in the figure data below.
Percentage points; treatment minus comparison

The normal-approximation 95% interval for treatment minus comparison is [-3.89, -2.26] percentage points. It is a teaching large-sample interval, not a replacement for the analysis appropriate to the design, low counts, sequential monitoring, or multiple comparisons.

Figure data and text version
Difference measurePercentage points
Lower bound-3.89
Point estimate-3.076
Upper bound-2.262
Figure 06 / 12

A fixed outcome horizon prevents premature comparison

A fixed outcome horizon prevents premature comparison — Policy-selected outcomes. Observed adverse events. Exact values are in the figure data below.
Observed adverse events

Both arms use the same explicitly constructed maturation fractions. Earlier data can undercount the final outcome even when assignment is correct. Stopping at the first favorable partial result also changes the statistical interpretation unless the monitoring design accounts for it. Horizontal positions are the labeled observations or scenarios; equal spacing does not imply equal numerical increments.

Figure data and text version
Observation ageComparison eventsTreatment events
Day 114192
Day 3282184
Day 7458300
Day 14598392
Day 30704461
Figure 07 / 12

Assignment and received treatment differ

Assignment and received treatment differ — Policy-selected outcomes. Count; received-action counts are illustrative. Exact values are in the figure data below.
Count; received-action counts are illustrative

7900 units are assigned to treatment, while 7584 receive the modeled action. The primary assignment-based comparison retains all assigned units. Restricting to action recipients selects a post-assignment subgroup and can introduce bias.

Figure data and text version
PopulationUnits
Assigned comparison7,900
Comparison action observed7,742
Assigned treatment7,900
Treatment action observed7,584
Figure 08 / 12

Correlated units reduce independent information

Correlated units reduce independent information — Policy-selected outcomes. Effective units under stated approximation. Exact values are in the figure data below.
Effective units under stated approximation

The design-effect illustration is 1 + (m − 1)ρ with cluster size m = 8. At the case’s assumed ρ = 0.065, the design effect is 1.455 and n/design-effect is about 10,859.1. This approximation assumes a simple equal-cluster design; it is not a universal effective-sample-size formula. Horizontal positions are the labeled observations or scenarios; equal spacing does not imply equal numerical increments.

Figure data and text version
Intracluster correlationApproximate effective n
0.0015,800
0.0114,766.4
0.0313,446.8
0.0511,703.7
0.109,294.1
0.206,583.3
Figure 09 / 12

Segment totals must reconcile to the whole

Segment totals must reconcile to the whole — Policy-selected outcomes. Count; constructed disjoint segments. Exact values are in the figure data below.
Count; constructed disjoint segments

The two synthetic segments partition each arm. Their outcome counts add back to the original totals. Segment effects can differ from the overall effect, but small cells, selection, and multiple comparisons must be considered before interpreting a subgroup result.

Figure data and text version
SegmentComparison nComparison eventsTreatment nTreatment events
Segment A3,9504583,950184
Segment B3,9502463,950277
Figure 10 / 12

The primary outcome is only one decision input

The primary outcome is only one decision input — Policy-selected outcomes. Experiment decision contract. Exact values are in the figure data below.
Experiment decision contract

The primary target is Loss under the assigned policy. A release also considers customer friction, queue capacity, required controls, and the uncertainty of the result. A favorable loss metric cannot justify an action that violates a separate obligation.

Figure data and text version
DimensionRequired definition
Primary outcomeLoss under the assigned policy
Customer impactCompletion, delay, complaints, and access
Operating costReview effort and capacity in the same window
Mandatory controlsOutside randomized relaxation
Decision ownerrisk operations
Figure 11 / 12

Specify the analysis before observing the result

Specify the analysis before observing the result — Policy-selected outcomes. Synthetic experimental workflow. Exact values are in the figure data below.
Synthetic experimental workflow

The protocol fixes assignment, exclusions, metrics, outcome maturity, and the comparison method. Changing these after seeing results can make an ordinary noise fluctuation look like an improvement. Amendments need a documented reason and a clear distinction between confirmatory and exploratory work.

Figure data and text version
StageTimingRecord
Define estimandBefore assignmentaccount for selection and counterfactuals
Assign unitsExperiment startStable unit and arm
Collect outcomesFixed windowSame definition for both arms
AnalyzeAt planned maturityChosen method and uncertainty
DecideAfter reviewNet effect, guardrails, and limitations
Figure 12 / 12

What this example establishes and omits

What this example establishes and omits — Policy-selected outcomes. Interpretation boundaries. Exact values are in the figure data below.
Interpretation boundaries

The arithmetic shows how the stated counts become rates, differences, and intervals. It does not prove a causal effect in production. Causal interpretation requires a valid assignment process, appropriate handling of interference and missing outcomes, and analysis consistent with the design.

Figure data and text version
PropertyIn this exampleProduction requirement
AssignmentAssumed validVerify implementation and unit integrity
OutcomesComplete at final windowResolve delayed and missing outcomes
IndependenceSimple interval assumptionAccount for clustering or interference
CostNot included in rate differenceMeasure net economics separately

Connect the result to the system

Define the counterfactual and use an evaluation design whose assumptions support the claim.

Check the population, evidence, permitted action, and actual effect together. A balanced calculation can still use the wrong population; a successful response can still leave an unknown financial outcome. The case’s numerical result applies only to its stated assumptions.

Sources and further reading

The chapter sources support the concepts and scope. They do not prescribe the synthetic model rates.

  1. NIST: AI Risk Management Framework
  2. scikit-learn: model evaluation metrics
  3. SciPy: binomial proportion confidence intervals